Case Studies

Aviva Stadium, Dublin

Built to replace the old Lansdowne Road rugby stadium by a 50:50 consortium of Irish Rugby Football Union and the Football Association of Ireland, the Aviva Group were given 10 year naming rights for this iconic brand new stadium which was completed in 2010. With a seating capacity of 51,700 it hosts all the major sporting events in Eire.

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AVL Consultancy was appointed to assist with the development of the strategy for all catering and hospitality activities on site, and to manage the competitive tender to appoint a capable commercial operator on the most advantageous terms to the consortium.

Project Brief

Using Vic Laws’ expert knowledge setting up the catering divisions for 2 FM companies and managing the catering operations at Wembley Stadium, AVL were appointed to undertake a 2-stage process.

1. Strategy Development

AVL undertook a detailed study of the catering and hospitality operations provided at main stadia across the UK. This included the operating and business model, and whether the services were provided by a contractor or in-house team.

The study also included an appreciation of the style and volume of food and beverage services to be incorporated into the planning of facilities for the new stadium.

As a result of this study the client decided to outsource the service.

2. Competitive Tender

AVL then drew up a detailed specification of services to be used as the basis for tender submissions and accompanying evaluation model.

We were heavily involved in all stages of the tender process from the issue and return of tenders, to the evaluation of bids received and presentations by shortlisted companies.

Outcome

31st July 2010 saw the inaugural game at this wonderful new venue and all the catering and hospitality facilities and services were in place and ready for their first customers.

Under the terms of the contract, the appointed caterer will make a significant financial return to the stadium.

Client Contact

Mike Murphy

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